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Alcohol Industry

S/M/452. Marketing Analysis & Marketing Plan for Bacardi: Penetrating French Market

WORDS:
5000
DATE:
2008
PRICE:
59.99 GBP

The paper examines the challenges of Bacardi Ltd expansion to France providing the company's profile, conducting their marketing mix (4Ps) analysis, SWOT analysis, consumer analysis, etc. The French alcohol market is analyzed including its wine and spirits segments using the models of SWOT, Porter's 5 Forces and PESTL. A marketing plan for Bacardi's penetration to the French market is developed providing information the market segmentation, product launch strategy, budgets, etc.

 

KEYWORDS: marketing, marketing, plan, bacardi, penetrating, french, market,

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