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Alcohol Industry

S/B/495. British alcohol market

WORDS:
2900
DATE:
2007
PRICE:
29.99 GBP

The paper looks at the British alcohol market examining the features of consumers' buying behaviour towards alcohol, discussing the functional and emotional benefits of alcoholic spirits, and reviewing the success story of Pimm's and their brand development strategy.

 

KEYWORDS: british, alcohol, market,

 
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