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Alcohol Industry
S/B/495. British alcohol market
- WORDS:
- 2900
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper looks at the British alcohol market examining the features of consumers' buying behaviour towards alcohol, discussing the functional and emotional benefits of alcoholic spirits, and reviewing the success story of Pimm's and their brand development strategy.
KEYWORDS: british, alcohol, market,
Other Papers On: Alcohol Industry
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Keywords Tag Cloud
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