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Alcohol Industry

E/M/109. Selling UK beer to China, India and New Zealand

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the prospects of the UK beer market expansion to China, India and New Zealand. An overview of the beer industry in each country is given, the opportunities for internalization are discussed offering marketing recommendations for UK beer companies.

 

KEYWORDS: UK beer, internationalization, China, India, New Zealand,

 
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