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Alcohol Industry
E/B/261. Global Wine Wars: New World Challenging Old
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the phenomenon of global wine wars discussing the domination of French wines in the global wine industry and the reaction of France to the emergence of Australia as a major wine-producer. France's mistakes in wine marketing are analysed suggesting recommendations about the recovery of the French wine industry.
KEYWORDS: Wine, French, Australian,
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