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Alcohol Industry

C/M/2292. An examination of the beer and lager industry in India. Case studies Kingfisher and Foster's

WORDS:
1500
DATE:
2011
PRICE:
19.99 GBP

This paper looks at the beer and lager industry in India, and focuses on Kingfisher and Foster’s. The paper begins by providing an introduction on the industry, and discusses the way in which it is expanding. Kingfisher and Fosters are examined through use of the 4P analysis, and the paper provides background information on both companies.

 

KEYWORDS: Beer and lager, beer and lager industry in India, Kingfisher, Foster’s, 4P, marketing mix,

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