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C/B/1728. Strategy of Heineken NV in UK beer industry

WORDS:
1700
DATE:
2009
PRICE:
19.99 GBP

The paper examines the position of Heineken NV in the UK beer industry reflecting on the current developments within the industry and the major environmental factors affecting the production and consumption of beer. It is examined whether Heineken’s strategies and policies have been successful in dealing with the environmental challenges. The resources and value chain at Heineken NV are discussed.

 

KEYWORDS: Heineken, UK beer industry,

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