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ZARA
C/OM/218. Zara's Strategic Capabilities and Value Chain Analysis
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the strategic capabilities of Zara arguing that the value of Zara’s brand comes from the configuration of their supply chain network. Value chain analysis of Zara is conducted including inbound and outbound logistics, operations, sales, services, etc.
KEYWORDS: Zara, strategic capabilities, value chain analysis,
Other Papers On: Supply Chain and Logistics
Other Papers On: ZARA
Other Papers On: Value chain analysis
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Keywords Tag Cloud
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