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C/OM/139. Supply Chain at Zara

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper examines the keys to effective supply chain management (SCM) in the fashion industry offering a case study of SCM practices in Zara. The company's background is described, basic supply chain models are reviewed including Porter's value chain model, Forrester's supply chain model, agile supply chain, lean supply chain, etc. Issues of SCM in the clothing and apparel industry are addressed, Zara's SCM is analysed, the best practises in SCM for fashion markets are recommended.

 

KEYWORDS: Porters value chain, supply chain, Zara, apparel industry, agile supply chain, lean supply chain, fashion market,

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