Browse our collection of papers in
ZARA

C/M/1475. Dissertation + Proposal. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry

WORDS:

18250

DATE:

2010

PRICE:

199.99 GBP

The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models. 650 words proposal is provided in the appendix on this dissertation.

 

KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,