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ZARA

C/M/1420. Integrated Marketing Communications Campaign of ZARA

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper examines the marketing communication strategies of Zara reviewing the basics of the marketing communications process, detailing the steps of the integrated marketing communications (IMC) campaign, and applying this model to the analysis of ZARA’s IMC campaign. The importance of sale promotion and online advertising is highlighted, ZARA’s eco-friendly policies are described, recommendations are suggested about the ways to enhance the company’s IMC campaign.

 

KEYWORDS: ZARA, integrated marketing communication, IMC campaign,

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Other Papers On: Marketing Communications
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