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C/B/4177. Strategic analysis and advertising strategy of Zara in UK

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

The paper examines the advertising strategy of Zara used in their first offline advertising campaign in the UK. Situation analysis of the company is conducted using the models of PESTLE, competitor analysis and SWOT. Zara’s current marketing and advertising strategy is examined, an advertising plan is suggested.

 

KEYWORDS: Strategic analysis, advertising strategy, Zara UK, PESTLE, competitor analysis, SWOT,

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