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C/B/4058. Value chain analysis of Zara

WORDS:
950
DATE:
2011
PRICE:
9.99 GBP

This paper presents an overview of Zara, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Zara,

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Received thanx great paper J.C.