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Yum Brands (YRI)
P/B/678. Report on Yum businesses in Latin America
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the international strategy of Yum Brands (YRI), a US restaurant company, analysing their business environment in several Latin American countries along the lines of PEST, competition, market entry strategies, organisational structure, strategic control systems, etc
KEYWORDS: Yum, Latin America, Mexico, Argentina, Brazil, PEST,
Other Papers On: Strategic Analysis
Other Papers On: Yum Brands (YRI)
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