Browse our collection of papers in
Yahoo! Inc
C/B/3392. Examination of Strategic Alliance. Case studies Yahoo and Eachnet.com
- WORDS:
- 1050
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on strategic alliances, and uses Yahoo and Eachnet.com as case studies. The paper begins by defining strategic alliance, and follows this with an overview of the advantages and disadvantages of it. The concept of value creation in relation to the case studies is also examined.
KEYWORDS: Strategic alliances, Yahoo. Eachnet.com, value created,
C/M/1429. Dissertation. Marketing Strategy of Google in India
- WORDS:
- 13400
- DATE:
- 2010
- PRICE:
- 139.99 GBP
The dissertation investigates the marketing strategy of Google in India comparing it with that of the company’s competitor Yahoo. Literature is reviewed on the history of Google, their entry to India, and the features of their price, promotion and products, particularly AdWords, AdSense and YouTube. The paper uses the methods of qualitative descriptive research based on secondary data, SWOT and marketing mix analysis of Google in India is conducted, Google’s use of technology in attracting Indian customers is examined, their marketing strategy is evaluated. Conclusions are made about the reasons behind the growing market share of Google among India’s search engines.
KEYWORDS: Dissertation, Marketing Strategy, Google in India, Yahoo, SWOT, marketing mix,
C/B/1120. Yahoo and Ethical Considerations for the Chinese Subsidiary
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper analyses a recent ethical decision faced by Yahoo Inc after the request of the Chinese government to provide information in order to prosecute journalists allegedly leaking state secrets online. The dilemma is addressed of choosing between business relationships and the values of freedom of speech in the online forum on which the company was founded. Yahoo's decision is evaluated suggesting how to achieve a realistic ethical structure within the company.
KEYWORDS: Yahoo, China, business ethics, freedom of speech, trade relations, censorship,
C/B/942. Yahoo Inc. and Ethics in China Operation
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper addresses the ethical issues faced by Yahoo subsidiary in China in relation with the transfer of personal data about Chinese dissident journalists to the Chinese Authority. The facts of the case are related, the importance of ethics for organisation is emphasised discussing the concept of ethical relativism, ethical pluralism, ethical norm, etc. Yahoo's ethical decision is assessed using various approaches.
KEYWORDS: Ethics, Yahoo, Decision-making, China,
C/EI/66. Perspective on e-business strategy: case study of Yahoo
- WORDS:
- 4500
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines various e-business models used by the organizations conducting a case study of Yahoo search engine to evaluate their strategy, analyse the current situation and recommend strategic options for Yahoo to improve their business success rates.
KEYWORDS: e-Business, Yahoo, search engine,
S/F/200. Analysis of Financial Statements of Google and Yahoo! from investor's point of view
- WORDS:
- 6000
- DATE:
- 2007
- PRICE:
- 69.99 GBP
The paper examines financial statements of Google and Yahoo providing description of both companies and conducting vertical and horizontal analysis of their income statements, balance sheets and ratio analysis for the period 2004-2006. The companies' results are compared making conclusions about the attractiveness of each company from the investor's perspective.
KEYWORDS: f, financial, statements, google, yahoo, investor, view,
C/B/525. SWOT analysis of Yahoo! Inc.
- WORDS:
- 800
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This paper presents overview of Yahoo! Inc. and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Yahoo! Inc.
C/M/622. Organisational Development: case study of Yahoo! Inc
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the issues of change management in Yahoo! Inc. analyzing the methods of implementing their organizational restructuring and offering suggestions about the ways to improve the change process through employee participation and involvement, the use of 'change agents', etc. The activities of the HR department are analyzed.
KEYWORDS: Organisational Development, Yahoo, restructuring, HR, change, employee participation,
C/M/319. Brand and customer relations in media companies
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper sets to examine three media organisations - Yahoo! Inc., BBC, and the News Corporation - to see on what basis they are competing. Two competitive advantage factors only are scrutinised in the work: powerful brands and intimate customer relationships. The author then analyses which is more relevant for growth and commercial success of the three companies under consideration. The paper also touches upon the challenges that each of the organisations is facing.
KEYWORDS: Media, brand, customers, responsiveness, marketing, competitive, advantage, sustainabl,
E/EI/31. Active Search Engines produce better results than Passive Search Engines
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the Internet search engines providing background information on Google and Yahoo, and carrying out a survey to evaluate the quality of each search engine along the lines of speed, accuracy, acceptability, etc.
KEYWORDS: Search engine, Google, Yahoo, Internet,
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