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World Wildlife Fund (WWF)

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World Wildlife Fund (WWF)

S/B/528. Report on World Wildlife Fund

WORDS:: 750
DATE:: 2009
PRICE:: 9.99 GBP

The paper reports on the World Wildlife Fund (WWF) describing their background, recent campaigns, external environmental challenges, and internal management challenges faced by the company.

KEYWORDS: World Wildlife Fund, WWF,

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S/B/527. Management and marketing issues of non-profit organisations: case studies of World Wildlife Fund UK and RSPB

WORDS:: 2500
DATE:: 2009
PRICE:: 29.99 GBP

The paper examines the impacts of the economic downturn on the UK non-profit organisation World Wildlife Fund (WWF) comparing them with RSPB, the largest European wildlife conservation organization. Key management issues facing the company are addressed including the issues of funding, marketing, corporate identity, etc. Recommendations are suggested for 2009-2014 about the marketing activities and fundraising techniques of WWF UK.

KEYWORDS: World Wildlife Fund, WWF, RSPB, non-profit, fundraising,

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C/M/1218. Strategic marketing for nonprofit sector: theory and case study of WWF

WORDS:: 2800
DATE:: 2009
PRICE:: 29.99 GBP

The paper looks at the marketing characteristic of the nonprofit sector discussing the marketing methods used in international nongovernmental organizations (NGOs), and touching on the issues of brand management, advertising, e-business environment, e-loyalty frameworks, etc. Examples of World Wildlife Fund (WWF) marketing practices are analyzed.

KEYWORDS: NGO, nongovernmental organizations, nonprofit, not for profit, marketing methods, e-loyalty, brand, WWF,