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World Wildlife Fund (WWF)

S/B/527. Management and marketing issues of non-profit organisations: case studies of World Wildlife Fund UK and RSPB

WORDS:: 2500
DATE:: 2009
PRICE:: 29.99 GBP

The paper examines the impacts of the economic downturn on the UK non-profit organisation World Wildlife Fund (WWF) comparing them with RSPB, the largest European wildlife conservation organization. Key management issues facing the company are addressed including the issues of funding, marketing, corporate identity, etc. Recommendations are suggested for 2009-2014 about the marketing activities and fundraising techniques of WWF UK.

KEYWORDS: World Wildlife Fund, WWF, RSPB, non-profit, fundraising,

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