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P/EI/77. Report on bicycle e-tailers
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the marketing practices of the online bicycle retailers, i.e. www.wiggle.co.uk and Evans Cycles, comparing their performance along the lines of branding, market segmentation and targeting, advertising and promotion strategies, customer privacy, security, etc. Recommendations are made about the websites of both companies.
KEYWORDS: Bicycle, retailer, Evans Cycles, www.wiggle.co.uk, website,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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