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P/M/763. Relationship marketing in Amazon, WHSmith and Tesco
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the relationship marketing principles used by Amazon, WHSmith and Tesco in their Internet marketing strategy. Theoretical approaches to brand value are reviewed discussing functional and emotional aspects of the studied brands. Recommendations are given to companies management about their relationships with the customers.
KEYWORDS: Relationship marketing, Amazon, WHSmith, Tesco,
Other Papers On: Amazon.com
Other Papers On: WHSmith
Other Papers On: Tesco
Other Papers On: Relationship Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Paper received thanks. I was pleased with the speed of processing the order.James M
