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P/B/456. International strategy of W.H. Smith
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper critically evaluates the international strategy of W.H. Smith plc reviewing literature on international retailing, international entry modes, cultural factors, etc. Strategic capabilities of W.H. Smith are analysed using the frameworks of SWOT, Michael Porters, PEST and PLIN models. The causes of the conflict of interests in the company are discussed.
KEYWORDS: international, strategy, w, h, smith,
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Received thanx great paperJ.C.
