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Whitbread PLC
S/B/389. Strategies Implementation Analysis for Costa Coffee
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the UK based company Costa Coffee presenting an overview of the trends in the UK coffee market, the company's marketing strategy, partnerships, financial performance over 2002-2004, franchising and licensing, strategy implementation, organisational structure, operational process, etc.
KEYWORDS: Costa Coffee, strategies implementation,
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Keywords Tag Cloud
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
