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Whitbread PLC

C/B/189. The acquisition of Premier Lodge by Whitbread Hotels Group: a success or a failure?

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

This paper highlights the main problems and suggests potential benefits of hotel mergers and acquisitions in the case of the recent acquisition of the Premier Lodge hotels by the Whitbreads Group (the owner of Travel Inn brand), under a new name or Premier Travel inn. The report identifies the nature of the organisational objectives and strategic panning of the Whitbread Hotels Group in this deal, the problems and impacts of operational planning and human resource management on the outcomes of the acquisition.

 

KEYWORDS: acquisition, premier, lodge, whitbread, hotels, group, success, failure,

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