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Whitbread PLC
C/B/1339. Premier Inn: external forces affecting the company in the past, present and future
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at the UK hospitality industry describing the types of hotel and catering facilities, and using Premier Inn as a case study. External forces that affected the company over the past 10 years, the company's current environment, and the factors that can affect the company in the next 10 years are examined using the PESTEL (PESTLE) analytical model. Recommendations are suggested about the ways to improve their service with relation to the analysed external forces.
KEYWORDS: Premier Inn, hotel, hospitality, external forces, PESTLE,
Other Papers On: PEST Analysis
Other Papers On: Whitbread PLC
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