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Whistler Canada
C/B/1981. SWOT Analysis Whistler Canada
- WORDS:
- 450
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Whistler Canada, with SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Whistler Canada.
KEYWORDS: SWOT, TOWS, Whistler Canada,
C/T/104. Events strategy for Whistler Canada based on its national recognition as tourist destination
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the strategy of Whistler Canada (WC) that utilise events to promote their activities. The events strategy of WC is assessed on the basis of their SWOT analysis and the examination of the current objectives. Recommendations are provided to enhance the company brand image with regard to the events strategy.
KEYWORDS: Events strategy, destination marketing, Whistler Canada, SWOT,
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