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Whistler Canada
C/T/104. Events strategy for Whistler Canada based on its national recognition as tourist destination
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the strategy of Whistler Canada (WC) that utilise events to promote their activities. The events strategy of WC is assessed on the basis of their SWOT analysis and the examination of the current objectives. Recommendations are provided to enhance the company brand image with regard to the events strategy.
KEYWORDS: Events strategy, destination marketing, Whistler Canada, SWOT,
Other Papers On: Whistler Canada
Other Papers On: Destination Marketing
Other Papers On: SWOT Analysis
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