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C/OM/47. Delivering Customer Value and Satisfaction: Wetherspoon Plc
- WORDS:
- 6400
- DATE:
- 2007
- PRICE:
- 69.99 GBP
This paper is focusing on providing the understanding of the theories and concepts of marketing and operations management. The study uses Wetherspoon, the UK leading pub and restaurant chain, as the case study in order to compare and contrast the practice of Wetherspoon with the theories of marketing and operations management. The study aims to improve and develop customer value and satisfaction in the service industry.
KEYWORDS: Wetherspoon, marketing, operations management, management, customer value, core value,
Other Papers On: Wetherspoons'
Other Papers On: General Operations Management
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
wetherspoons wetherspoon hr swot pestel jd porter study value forces management organisations employees chain resource human plc marketing strategic retail motivating hospitality examination generic issues strategies five change food recruitment weatherspoons products planning quality healthy service dissertation bar staff performance development function ratio enterprise inns proposal om reward motivate pub managers c delivering customer satisfaction restaurant
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