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Waterstones

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C/B/4404. PESTLE analysis for Waterstones

WORDS:
600
DATE:
2012
PRICE:
9.99 GBP

This paper carries out a PESTLE analysis on Waterstones, and begins with a discussion regarding the company’s background. The political, economic, social, technological, environmental and legal aspects affecting the organisation are discussed.

 

KEYWORDS: PESTLE, Waterstones!,

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C/M/2533. Marketing mix for Waterstones

WORDS:
1050
DATE:
2012
PRICE:
19.99 GBP

This paper carries out a marketing mix for Waterstones, and begins by presenting background information on the organisation. The paper looks at aspects regarding Product, Place, Price, and Promotion.

 

KEYWORDS: Marketing mix, Waterstones,

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C/B/4321. Marketing analysis of Waterstones

WORDS:
2450
DATE:
2011
PRICE:
29.99 GBP

This paper examines marketing at Waterstones the book retailers. The paper begins by providing background information on the organisation, and follows with a PESTEL, SWOT, and Porters five forces analysis. Segmentation methods at Waterstones are detailed, and the paper then identifies the differences between high street and online buying decision making processes. Marketing mix variables at Waterstones are detailed, along with an evaluation of the problems they currently face. Conclusions are made regarding long and short term recommendations for the organisation.

 

KEYWORDS: Marketing, Waterstones, book retailer, PESTEL, SWOT, Porters five forces, segmentation, online buying, decision making processes, marketing mix!,

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S/B/562. Scenario planning for companies in dynamic environments

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

The paper considers and defines scenario planning – the detailed and plausible view of how the business environment of an organization might develop in the future based on grouping of important environment influences and drivers of change about which there is a high level of uncertainty. The study analyses the need for scenario planning and the scenario planning process – the research analysing the scenario planning approach of Waterstones bookshops, Electrolux, and Apple Inc., and discusses how methodologies, such as PEST and Blue Ocean Strategy (a creative, visual exploration of new market territories against current industry trends) can shape scenario planning.

 

KEYWORDS: Scenario planning, business environment, business development, PEST, Blue Ocean Strategy, Waterstones, Apple Inc, Electrolux,

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C/M/1494. Marketing Mix of Waterstone's

WORDS:
350
DATE:
2010
PRICE:
9.99 GBP

This paper presents marketing mix of Waterstone’s analysing its product, promotion, price and place - the 4p’s of marketing of Waterstone’s.

 

KEYWORDS: Marketing Mix, Waterstone’s, Waterstone, 4p!,

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C/B/2530. SWOT analysis of Waterstone's

WORDS:
550
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of Waterstone’s and UK bookselling market, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Waterstone’s.

 

KEYWORDS: SWOT, TOWS, Waterstone, Waterstone’s,

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C/B/2529. PESTLE analysis of Waterstone's and UK bookselling market

WORDS:
900
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of Waterstone’s and UK bookselling market and PESTLE analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Waterstone’s and UK bookselling market.

 

KEYWORDS: PEST, PESTEL, PESTLE, Waterstone, Waterstone’s,

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C/M/1472. Waterstones' strategic analysis and marketing recommendations

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the marketing strategies of the leading UK book retailer Waterstones describing the UK bookselling market and conducting PESTLE and SWOT analysis to identify the factors negatively affecting the performance of the company. The process of decision making about online book purchase is compared to that of high street retail purchasing. Marketing mix (4P) analysis of Waterstones is presented suggesting recommendations about problem areas faced by the company.

 

KEYWORDS: Waterstones, SWOT, PESTLE, marketing mix, online book purchasing,

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