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Waterstones
C/M/1472. Waterstones' strategic analysis and marketing recommendations
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategies of the leading UK book retailer Waterstones describing the UK bookselling market and conducting PESTLE and SWOT analysis to identify the factors negatively affecting the performance of the company. The process of decision making about online book purchase is compared to that of high street retail purchasing. Marketing mix (4P) analysis of Waterstones is presented suggesting recommendations about problem areas faced by the company.
KEYWORDS: Waterstones, SWOT, PESTLE, marketing mix, online book purchasing,
Other Papers On: Marketing Mix
Other Papers On: Strategic Marketing Analysis
Other Papers On: Waterstones
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