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Walt Disney

S/B/440. Failure of Disneyland Paris: Case study

WORDS:
4800
DATE:
2008
PRICE:
49.99 GBP

The paper looks at the history of Walt Disneyland presenting the background of Euro Disney Company and considering the factors behind their poor performance, including culture differences, human resource issues, operation errors, poor risk management, wrong marketing assessment, training and staffing flaws, etc.

 

KEYWORDS: Disneyland Paris, Euro Disney, failure,

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