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Walt Disney

E/M/197. What are the main strengths and weaknesses of Van Maanen's account of work at Disneyland?

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper critically analyses Van Maanen's study of Disneyland culture 'The smile factory: Work at Disneyland' based on his work there in the 1960s. The research methods used by the author are discussed focusing on the method of quantitative enquiry, the method of case study, etc. The strengths and weaknesses of these methods are examined.

 

KEYWORDS: Research methods, quantitative enquiry, case study,

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