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Walt Disney

E/B/167. The Disney Theme Park

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the development of Disney’s theme parks focusing on the success factors behind their marketing strategies. Economists’ opinions about the concept of Disneyland are reviewed, the international expansions of Disney’s theme parks to Japan, France and Hong Kong are discussed highlighting the lessons learned from the experience.

 

KEYWORDS: Disney, theme park,

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