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Walt Disney
C/M/2261. Walt Disney's branding strategy
- WORDS:
- 970
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper examines the features of the Disney brand describing the background of Walt Disney Company, briefly reviewing the brand theory, and discussing the branding strategy used by Disney in marketing their characters.
KEYWORDS: Walt Disney, branding,
Other Papers On: Walt Disney
Other Papers On: Branding
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