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C/B/1356. Strategic Decision Making for Marketers: Case Study of Euro Disney

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper examines strategic decision making of Disney Paris, based on the case study conducted in August 2008, and taking into account current economic circumstances to (1) develop two strategic plans for Disney Paris, one based on short-live economic crisis and the other based on the assumption that the credit crunch will get worse, (2) explain academic models used to draw up recommendation for Q1.

 

KEYWORDS: strategic, decision, marketers, study, euro, disney,

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