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Wal-Mart
E/M/75. Keys to success in customer service: theory and case study of Wal-Mart
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the keys to successful customer service in chain retailers. Literature is reviewed on the theory of competitive dimensions, market forces, demand fluctuations, roles of retail organisations, service quality, customer satisfaction, etc. Secondary data is interpreted with reference to Wal-Mart practices in customer service.
KEYWORDS: Customer service, chain retailer, Wal-Mart,
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