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E/M/75. Keys to success in customer service: theory and case study of Wal-Mart

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the keys to successful customer service in chain retailers. Literature is reviewed on the theory of competitive dimensions, market forces, demand fluctuations, roles of retail organisations, service quality, customer satisfaction, etc. Secondary data is interpreted with reference to Wal-Mart practices in customer service.

 

KEYWORDS: Customer service, chain retailer, Wal-Mart,

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Paper received thanks. I was pleased with the speed of processing the order. James M