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Wal-Mart

E/B/148. Information Systems of Wal-Mart

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper examines the benefits and challenges related to the use of information systems (IS) in Wal-Mart (WM). The history and background of the company are reviewed, the basic investment appraisal is made including the challenges and success factors of the E-commerce implementation, customer relations management (CRM), etc.

 

KEYWORDS: information systems, IS, Wal-Mart, customer relation management, CRM, e-commerce,

 
Other Papers On: IS and IT Management
Other Papers On: Wal-Mart