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Wal-Mart
E/B/146. Corporate reputation and social responsibility
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the efforts of multinational enterprises (MNE) to reduce their negative impacts on enviromenal sustainability. The factors affecting corporate reputation are reviewed focusing on the issues of corporate social responsibility (CSR) in Wal-Mart and McDonald's. Recommendations about strategic CSR are offered.
KEYWORDS: Corporate reputation, social responsibility, CSR, Wal-Mart, McDonalds,
Other Papers On: Corporate Social Responsibility
Other Papers On: Wal-Mart
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