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Wal-Mart

C/B/755. Analysis of Wal-Mart

WORDS:
1400
DATE:
2007
PRICE:
19.99 GBP

The paper evaluates the strategic issues of marketing and business in Wal-Mart stores in the USA. Several issues are discussed including the availability of food and non food resources in these supermarket chains, the needs of the customers, Wal-Mart's expansion within the US and abroad. The strengths of the company along with its strategies of customer service, quality and human resource management are considered to discuss whether the company will continue to maintain its stronghold as a supermarket chain despite the competition from local and international markets.

 

KEYWORDS: wal-mart,

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