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C/B/2941. Internationalisation strategy of Wal-Mart

WORDS:
5400
DATE:
2010
PRICE:
59.99 GBP

The paper looks at the internationalisation strategy of Wal-Mart examining the company’s approach to strategic management (SM), comparing Wal-Mart’s experiences in the German, South Korean and Chinese markets, evaluating the effectiveness of their low-cost strategy, discussing the risks of foreign retail markets’ entry, analysing the company’s performance over 2005-2009 in comparison to that of Tesco and Carrefour, and reflecting on their strategic choices between localisation and internationalisation. The benefits of Wal-Mart’s international expansion are highlighted. A reflection is supplied on the challenges and gains of the research with regard to personal learning and development of the researcher.

 

KEYWORDS: Internationalisation strategy, Wal-Mart, foreign market entry, retail,

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Other Papers On: Internationalization
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Wal-Mart

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