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Wal-Mart
C/B/2221. Wal-Mart's expansion to Japan
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents a case of Wal-Mart's international expansion to the Japanese retail market providing background information about the company, analysing their internationalization strategy, assessing Wal-Mart' joint venture strategy for entering the Japanese market, and addressing cultural peculiarities of the Japanese consumer behaviour.
KEYWORDS: Wal-Mart Japan, International Business, joint venture, Japanese consumer behaviour,
Other Papers On: International Business in Japan
Other Papers On: Wal-Mart
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Keywords Tag Cloud
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