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Wal-Mart

C/B/1405. Strategic approach of Wal-Mart to maximization of competitive advantage

WORDS:
2500
DATE:
2008
PRICE:
29.99 GBP

The paper looks at Wal-Mart, a retail industry giant, analysing their supply-chain management practices that claimed to make Wal-Mart ranking top in fiscal year 2001-2002. Economic theories are reviewed including Mercantilisim, Heckscher-Ohlin trade theory, Leontief Paradox, Michael Porter's Diamond Model of competitive advantage. The models of SWOT, PESTEL and Porter's 5 Forces are used in the analysis of Wal-Mart strategic approaches. Conclusions are made about Wal-Mart's supply chain management practices.

 

KEYWORDS: strategic, approach, wal-mart, maximization, competitive, advantage,

 
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