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C/B/1778. Critical Analysis of Boston Consulting Group matrix: acquisition of Volkswagen-Audi Group by Porsche

WORDS:: 2500
DATE:: 2009
PRICE:: 29.99 GBP

The paper looks at the history, benefits and shortcomings of the Boston Consulting Group (BCG) matrix applying it to Porsche’s acquisition of VAG and the company’s product portfolio to identify how and where Porsche have achieved strategic fit. Recommendations are suggested on the basis of the findings discussing whether VAG are truly a global company.

KEYWORDS: Porsche, Boston Consulting Group matrix, BCG, Volkswagen-Audi Group, VAG, acquisition,

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C/B/1742. Volkswagen and Porsche merger

WORDS:: 3800
DATE:: 2009
PRICE:: 39.99 GBP

The paper looks at the merger of Volkswagen and Porsche conducting portfolio analysis of Volkswagen and Boston Consulting Group (BCG) analysis of both organisations, and suggesting recommendations about their portfolio management. The challenges and risks related to the merger are outlined, the importance of Value Chain Analysis (VCA) is highlighted describing the stages of VCA relevant for the merger. Porter’s five forces and SWOT analysis is conducted. Recommendations are suggested about the development of the merged supply chain.

KEYWORDS: Merger, Volkswagen, Porsche, Value Chain analysis, VCA, BCG, SWOT, Porter’s five forces,

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C/B/1610. BCG value chain analysis of Volkswagen - Porsche

WORDS:: 2900
DATE:: 2009
PRICE:: 29.99 GBP

The paper looks at the economic outcome of the recent Volkswagen and Porsche merger applying the Boston Consulting Group (BCG) matrix to the value chain analysis (VCA) of the organisation, describing the stages of VCA implementation and suggesting recommendations about a new corporate strategy with relation to supply chain management.

KEYWORDS: Volkswagen, Porsche, Value Chain analysis, VCA, Boston Consulting Group, BCG,

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C/B/1278. Volkswagen group: strategic analysis

WORDS:: 2600
DATE:: 2008
PRICE:: 29.99 GBP

The paper reports on the performance of the Volkswagen Group (VW) over the past five years examining their recent strategic choices and the critical success factors (CSF) that make the company one of the world's leading automobile manufacturers. VW key resources and capabilities are explored considering VW strategies from the perspective of their sustainability, feasibility, and relationship with stakeholders.

KEYWORDS: Volkswagen, VW, Automotive industry, Brand,

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S/M/285. Volkswagen Golf GTI

WORDS:: 3500
DATE:: 2007
PRICE:: 39.99 GBP

The paper reports on Volkswagen Golf GTI relating the company's history and background, describing its market characteristics, reviewing the theory of brand personality, applying it to Golf GTI and critically discussing their brand promotion strategies, i.e. celebrity endorsement, on-line practices, etc.

KEYWORDS: Volkswagen Golf GTI, brand,

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P/B/705. Volkswagen’s global strategy

WORDS:: 4500
DATE:: 2006
PRICE:: 49.99 GBP

The paper reports on the Volkswagen (VW) company offering an overview of their history and discussing the implications of their global strategy. Theories of globalisation are reviewed highlighting the role of multinational enterprises, the competitive landscape of the automotive industry, promotional strategies of VW, the company’s structure, etc.

KEYWORDS: Volkswagen, VW, global, automotive, promotion,

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P/B/856. Global and regional strategies of MNE: case study of VW in USA

WORDS:: 2500
DATE:: 2006
PRICE:: 29.99 GBP

The paper looks at the dilemma between choosing global and local strategies in a multinational enterprise (MNE) examining the operations of Volkswagen AG’s (VW) in the USA market. Opinions of experts about effective enterprise’s strategies are reviewed, VW’s strategy in the USA is analysed along the lines of distribution, promotion, etc.

KEYWORDS: Global, regional, MNE, VW, Volkswagen,

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C/M/245. The Analysis of Different Advertisements of Kodak, ASDA and Volkswagen Companies

WORDS:: 1500
DATE:: 2005
PRICE:: 19.99 GBP

This paper is based on the analysis of different advertisements by Kodak, Volkswagen and ASDA Supermarkets. The author aims to discuss and assess these three advertisements and identify the ways of how the messages of the advertisements have been developed by these companies to appeal to their targeted audience.

KEYWORDS: advertisements, kodak, asda, volkswagen, companies,

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E/B/191. Dissertation. World car industry: assessment and prospect

WORDS:: 14000
DATE:: 2005
PRICE:: 149.99 GBP

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

KEYWORDS: Dissertation, car industry,

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P/B/388. Volkswagen New Beetle

WORDS:: 5000
DATE:: 2004
PRICE:: 59.99 GBP

The paper reports on Volkswagen (VW) New Beetle revealing its key success factors within the framework of Value, Image, Process and Production (VIPP) analysis outlining innovation strategies used by VW New Beetle and making forecasts about its lifecycle. The competitors of VW New Beetle are identified and described.

KEYWORDS: volkswagen, beetle,

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P/M/331. Launching new Beetle VW

WORDS:: 3000
DATE:: 2003
PRICE:: 39.99 GBP

The paper reports on marketing strategies of the new Beetle adopted by Volkswagen. The author singles out and defines the strategies oriented at targeting and positioning, pricing, product, place and distribution. Conclusions are made about the most advantageous strategies. The ways of enhancing relationships with the dealers are discussed. A forecast about possible contingencies is given.

KEYWORDS: launching, beetle, vw,

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