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Volkswagen
P/M/331. Launching new Beetle VW
- WORDS:
- 3000
- DATE:
- 2003
- PRICE:
- 39.99 GBP
The paper reports on marketing strategies of the new Beetle adopted by Volkswagen. The author singles out and defines the strategies oriented at targeting and positioning, pricing, product, place and distribution. Conclusions are made about the most advantageous strategies. The ways of enhancing relationships with the dealers are discussed. A forecast about possible contingencies is given.
KEYWORDS: launching, beetle, vw,
Other Papers On: Volkswagen
Other Papers On: International Product Launch
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