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P/B/856. Global and regional strategies of MNE: case study of VW in USA

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper looks at the dilemma between choosing global and local strategies in a multinational enterprise (MNE) examining the operations of Volkswagen AG’s (VW) in the USA market. Opinions of experts about effective enterprise’s strategies are reviewed, VW’s strategy in the USA is analysed along the lines of distribution, promotion, etc.

 

KEYWORDS: Global, regional, MNE, VW, Volkswagen,

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