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P/B/705. Volkswagen’s global strategy
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper reports on the Volkswagen (VW) company offering an overview of their history and discussing the implications of their global strategy. Theories of globalisation are reviewed highlighting the role of multinational enterprises, the competitive landscape of the automotive industry, promotional strategies of VW, the company’s structure, etc.
KEYWORDS: Volkswagen, VW, global, automotive, promotion,
Other Papers On: Volkswagen
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