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Volkswagen
C/OM/392. Modular Consortium Model of Volkswagen's Supply Chain
- WORDS:
- 3050
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the innovative supply-chain solution Modular Consortium Model (MCM) introduced by Volkswagen (VW) automobile manufacturers in Brazil. The company’s organisational strategy is described, competitive environment of VW is analysed using Porter’s Five Forces model, technology used in VW supply-chain processes is examined, the challenges and future perspectives of MCM are defined.
KEYWORDS: Modular Consortium Model, MCM, Volkswagen, VW, Supply Chain, Porter’s Five Forces,
Other Papers On: Supply Chain and Logistics
Other Papers On: Volkswagen
Other Papers On: Porter's 5 Forces Analysis
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