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Volkswagen
C/M/1805. During recession we must spend money on marketing: case of Volkswagen
- WORDS:
- 540
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines marketing techniques used during recession highlighting the emphasis on value that is placed to encourage consumers’ purchasing behaviour, and making references to the marketing strategies of Volkswagen.
KEYWORDS: Marketing in recession, Volkswagen, value,
Other Papers On: Marketing basics
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