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Volkswagen
C/B/1610. BCG value chain analysis of Volkswagen - Porsche
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the economic outcome of the recent Volkswagen and Porsche merger applying the Boston Consulting Group (BCG) matrix to the value chain analysis (VCA) of the organisation, describing the stages of VCA implementation and suggesting recommendations about a new corporate strategy with relation to supply chain management.
KEYWORDS: Volkswagen, Porsche, Value Chain analysis, VCA, Boston Consulting Group, BCG,
Other Papers On: Value chain analysis
Other Papers On: Volkswagen
Other Papers On: Porsche
Other Papers On: BCG Growth-Share Matrix
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