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Volkswagen
C/B/1278. Volkswagen group: strategic analysis
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper reports on the performance of the Volkswagen Group (VW) over the past five years examining their recent strategic choices and the critical success factors (CSF) that make the company one of the world's leading automobile manufacturers. VW key resources and capabilities are explored considering VW strategies from the perspective of their sustainability, feasibility, and relationship with stakeholders.
KEYWORDS: Volkswagen, VW, Automotive industry, Brand,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Volkswagen
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
