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Vodafone

S/B/339. Vodafone in Nigeria

WORDS:
1200
DATE:
2007
PRICE:
19.99 GBP

The paper examines the reasons behind the failure of Vodafone in Nigeria analyzing the challenges of the Nigerian Telecoms industry, the modes of their market entry, etc. A future action plan for Nigerian-based operations of the company is presented highlighting the rules for their success in the emerging market economy of Nigeria.

 

KEYWORDS: Vodafone, Nigeria, Telecom, emerging market,

 
Other Papers On: Foreign Market Entry
Other Papers On: Vodafone