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C/B/1101. Convergence and Substitution Strategies: Vodafone

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper answers four questions based on latest trends in telecommunications industry and the convergence strategy: Analyse the phenomenon of convergence/substitution in the Telecom sector from an innovation theory standpoint. How is this trend likely to impact Vodafone's product strategy? Based on this strategic assessment, what are the likely new services and products that could evolve as a result of this? How do the key Telecommunications suppliers need to adapt/develop their product portfolios to serve this strategic change in direction? In addition, how does this trend impact the traditional customer groupings (Corporate, Enterprise and Consumer) and which emerging end user communities may be targeted for these services?

 

KEYWORDS: Convergence, Telecom, Vodafone,

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