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Virgin Group
C/B/2115. Expansion of Virgin Atlantic to Nigeria
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses business internationalization considering the case of Virgin Atlantic (VA) and their expansion to Nigeria. The background of Virgin as a multinational enterprise (MNE) is described, the aims of VA movement to Nigeria are explained and evaluated, an overview of Nigeria is presented, conclusions are made about the consequences of Virgin’s strategic investment in Nigeria and the re-branding of VA for Nigerian Eagle Airlines.
KEYWORDS: Internationalization, Multinational Enterprise, MNE, Virgin Nigeria, Nigerian Eagle Airlines,
S/B/534. Motives, benefits and financing of mergers and acquisitions: case study of Virgin Media
- WORDS:
- 4100
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at mergers and acquisitions (M&A) examining a merger of UK companies NTL and Telewest into Virgin Media. Horizontal, vertical and conglomerate types of merger are described, motives for M&A are outlined, benefits of M&A are identified, the importance of a new brand name is highlighted, the methods of M&A financing are explored
KEYWORDS: mergers and acquisitions, NTL, Telewest, Virgin Media,
C/B/1976. BCG Growth-Share Matrix Analysis of Virgin Group
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Virgin Group, with BCG matrix. BCG matrix is a strategic tool used for helping organisations to identify the growth stages of each business unit: question mark, start, cash cow or dog.
KEYWORDS: BCG, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Virgin Group,
C/B/1975. McKinsey 7S Framework Analysis of Virgin Group
- WORDS:
- 1650
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Virgin Group, with McKinsey 7S Framework. McKinsey 7S is a management model, which is used to analyse seven strategic factors that are important for the determination of the successful implementation of a company’s strategy: structure, strategy, systems, skills, style, staff and shared values.
KEYWORDS: McKinsey, 7S Framework, Virgin Group,
C/B/1640. Boston Growth-Share Matrix Analysis of Virgin
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the Boston Growth Matrix (BGM) as a strategic tool used by companies to enhance their market share and increase profitability. The applications of BCG Matrix in the Virgin Group are analyzed providing examples of their use of diverse portfolio of products to stimulate market share growth and long-term competitiveness.
KEYWORDS: Boston Matrix, BCG, Virgin Group, market growth, portfolio diversification,
C/M/1041. Dissertation. Effect of Richard Branson on Virgin Atlantic in Nigeria
- WORDS:
- 14000
- DATE:
- 2009
- PRICE:
- 149.99 GBP
The dissertation investigates consumers' attitudes towards celebrity endorsed Virgin Atlantic (VA) airlines suggesting a hypothesis that purchasing decisions of VA customers in Nigeria are linked to CEO Richard Branson's association with the Virgin brand. The review of literature touches on the history and background of VA, the history of their presence in Nigeria, the theory of brand and branding including celebrity endorsement and 'brand personality', consumers' perception of brand, the features of global brands, etc. The methods of qualitative research are described, a study is conducted using primary data obtained from a questionnaire distributed among air travellers. Conclusions are made about the benefits and risks of celebrity endorsement in brand promotion.
KEYWORDS: Dissertation, celebrity endorsement, brand, Virgin Atlantic, VA, Nigeria, CEO, Richard Branson,
C/B/1520. Corporate Strategy of Virgin Group
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the corporate strategy of the Virgin Group providing an overview of various theoretical models including Chandler, Drucker, Selznik and Ansoff etc. Virgin's strategy is analysed using McKinsey 7S Framework, recommendations are suggested about the group's future strategy.?
KEYWORDS: Virgin Group, Strategic Management, McKinsey 7S, Corporate Branding,
S/B/491. Select a minimum of three schools of strategy identified by Mintzberg et al (1998), undertake a comprehensive critical analysis of their underlying assumptions, perspectives and paradigmatic stance
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines theoretical approaches to strategy discussing the entrepreneurial, cultural and environmental paradigms of strategic development. Each paradigm is discussed making references to Richard Branson, the strategic leader of the Virgin Group.
KEYWORDS: select, minimum, schools, strategy, identified, mintzberg, et, al, undertake, comprehensive, critical, underlying, assumptions, perspectives, paradigmatic, stance,
C/C/922. Consumer behaviour: case study of Virgin Group
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the attractiveness of the Virgin brand to customers identifying the brand features that are recognisable and innovative. The background of the Virgin Group is reviewed describing the key values set by the company's founder Sir Richard Branson, and the effects of the consumer focus, value for money offers, quality, innovation, etc. A study of buyer behaviour is conducted on the basis of related academic literature and Virgin's case study. Alternative ways to attract consumers to Virgin's products and brands are considered.
KEYWORDS: Virgin, Buyer, consumer behaviour, Richard Branson, Branding,
C/HR/277. Entrepreneur and leadership: Richard Branson
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the leadership style of Richard Branson, the leader of Virgin Group, using three theories of leadership. Information is provided on the background of Virgin Group. The study includes interviews and quotations of Sir Richard Branson.
KEYWORDS: Leadership style, Richard Branson, Virgin,
C/M/752. Marketing Relationships in Virgin Group
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on the marketing relationships in the Virgin Group describing the company's background, identifying the main stakeholders and customer dynamics, and evaluating the methods used to maintain external and internal relationships with their marketing channels.
KEYWORDS: Marketing Relationships, Virgin Group, stakeholders, customer dynamics,
C/M/799. Virgin Group: Marketing Relationship Management
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the scope of integrated marketing communication (IMC), using Virgin Group as a case study. The role of relationship management within Virgin Group is considered with respect to IMC, recommendations are suggested about communication strategies that Virgin can take up in the future.
KEYWORDS: Virgin, integrated marketing communication, CRM, relationship management,
C/M/899. Virgin's launch of branded Cola
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the introduction by the Virgin Group of their Virgin branded Cola, after they had identified a gap in the market. The launching strategy is described using the marketing mix model, suggesting improvements to its implementation, and reviewing the reaction of the competitors to the launch.
KEYWORDS: Virgin Group, Cola, Marketing mix, new product launch,
C/MD/44. BSkyB and Virgin Media
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper analyzes three articles covering the dispute between BSkyB and Virgin Media (VM) whereby BSkyB prevented VM customers from gaining access to basic Sky channels after disagreements between both companies. An outline of each article is given, the history of the problem is explored. Each article is critically analyzed with contradiction and similarities in their arguments highlighted and evaluated.
KEYWORDS: BSkyB, Virgin Media, financial performance,
S/B/492. Virgin Group's marketing strategy
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of Virgin Group describing the company's history and background, discussing the role of their leader Richard Branson in the company's success, reviewing the policy of corporate social responsibility (CSR) and conducting analysis along the lines of the marketing mix (7P) and Porter's five forces models.
KEYWORDS: virgin, group, marketing, strategy,
C/B/549. Virgin Group: SWOT Analysis
- WORDS:
- 750
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This paper presents small overview of Virgin Group and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Virgin Group.
C/B/597. Role of Power and Structure in Decision Making: Virgin vs. M&S
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 59.99 GBP
This assignment presents a comparative analysis of the impact of culture, power and politics on the decision making process in Virgin and M&S. This paper is based on the case study from the book 'Exploring Corporate Strategy' 7th Edition, by Gerry Johnson, Kevan Scholes and Richard Whittington
KEYWORDS: Virgin, M&S, decision making,
C/B/678. Corporate strategy of Virgin Group
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper reviews the corporate strategy of Virgin Group, the company which is famous for innovative culture and strong potential for aggressive expansion of various markets. The paper discusses the way the corporate centre contributes to the performance of its diverse business units. The relationships between various strategic business units are the other issue of concern. The paper explores the way the group's businesses cooperate to increase the overall competitive strengths. The report reviews two critical incidents which might affect the overall corporate performance and brings forward the recommendations
KEYWORDS: Corporate strategy virgin group, strategic business units,
C/B/685. Contrast the ways in which strategy is formulated and examine whether Virgin's strategy has changed over the years
- WORDS:
- 1600
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper looks at business strategy in terms of the ways in which it is formulated. This implies an examination of the process and content in which a strategy is devised. In so doing, three modes are discussed: the adaptive, entrepreneurial and planning mode. With that, it is also discussed the requisites in which a strategy is adopted such as by considering the environment in which the business operates, self-appraisal of the company, the goals which are sought to be achieved and so on. All this is done using the Virgin group of companies as a working example. Most importantly, it seeks to highlight whether Virgin's strategy has changed over the years if at all. It finds that to some degree, Virgin has changed. Starting with the entrepreneurial style, which saw it through rapid expansion in the early 1970s, to the present day, where it utilises all of the above strategies, both by way of process and content.
KEYWORDS: Strategy, adaptive, planning, entrepreneurial, Virgin, strategy formulation, process a,
C/F/230. Financial performance of British Sky Broadcasting Group, Virgin Media, BT Group and Vodafone
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on the financial performance of four companies, i.e. British Sky Broadcasting Group, Virgin Media, BT Group and Vodafone Group, conducting analysis of their balance sheets, cash flow statements, income statements and performance dynamics in the financial market. Recommendations about the companies' strategic development are suggested.
KEYWORDS: Financial performance, British Sky Broadcasting, Virgin Media, BT, Vodafone,
C/L/165. Case review of British Airways plc v Virgin Atlantic Airways Ltd
- WORDS:
- 1000
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This essay reviews the case of British Airways plc vs. Virgin Atlantic Airways Ltd. It looks at the competition aspects of this case and the facts, the legal issues raised, and the findings of the court.
KEYWORDS: Competition, EU, Law,
S/B/256. Strategic analysis of Virgin Mobile South Africa
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper reports on the Virgin Mobile South Africa (VMSA) informing on the background of the Virgin Group, analyzing VMSA's competitive forces within the framework of the Porter's 5 Forces model, examining their resources and capabilities, etc.
KEYWORDS: Virgin Mobile South Africa, Porters 5 Forces,
S/B/260. PowerPoint Presentation: Analyses of Virgin Group
- WORDS:
- 0
- ADD-ONS:
- 24 Slides
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This PowerPoint Presentation analyses the SWOT, PEST, IHRM strategies and approaches towards Talent Management of Virgin Group.
KEYWORDS: SWOT, IHRM, PEST, Talent Management, Virgin Group,
S/HR/151. Strategic HRM at Virgin Atlantic
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the issues of talent management in Virgin Atlantic providing information on the company's background, and analyzing their strategies in the area of HRM. Theories of HRM are reviewed, strategic directions available for the company in the future are discussed suggesting recommendations for the performance appraisal, reward management, etc.
KEYWORDS: Virgin Atlantic, talent management, HRM,
S/M/340. Comparative analysis of Marketing Communication Strategies and mix for the Coke drinks in UK
- WORDS:
- 3700
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
KEYWORDS: Coca-Cola, Pepsi, Virgin Cola, soft drinks, marketing communications, promotion,
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