Browse our collection of papers in
Virgin Group
C/M/2365. An evaluation of the effectiveness of relationship marketing. Case studies Ryan Air, Sainsbury's, Amazon and Virgin Atlantic
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on relationship marketing (RM) and aims to answer a variety of questions. The first question asks “Discuss the impact technology has had on RM and how you see the future for relationship marketing.” The second question is “Explain what is meant by the “Not for Profit” sector and discuss the role of RM in this sector compared to the private sector”. The paper then focuses on Sainsbury, and aims to suggest ways in which they could improve their relationship with customers. The next section discusses Ryanair in relation to the transactional view of marketing and relationship marketing. The paper then looks at the concept of permission marketing in reference to Amazon, and details the benefits this has on customers. Virgin Atlantic is then introduced, and the paper examines the extent to which RM is used there, and details the different types of relationships at Virgin. Conclusions are made regarding the way in which the RM theory explains relationships over time with direct reference to the loyalty ladder.
KEYWORDS: Relationship marketing, RM, technology, Not for Profit, Sainsbury, Ryanair, transactional view, permission marketing, Amazon, Virgin Atlantic, loyalty ladder.,
C/M/2298. An examination of Internal Service Quality at Virgin Atlantic airline
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper discusses the theory of Internal Service Quality (ISQ) in relation to the service profit model. The paper uses the Virgin Atlantic airline company as a case study, and the paper aims to assess the ISQ implantation at the organisation. The paper reviews a range of topics, some of which include employee satisfaction, employee retention, and customer satisfaction. An evaluation of the SERVQUAL, SERVPERF, and Kano models are provided, and the paper discusses the relationship between internal service quality and external customers.
KEYWORDS: Internal Service Quality, ISQ, service profit model, Virgin Atlantic airline, employee satisfaction, employee retention, customer satisfaction, SERVQUAL, SERVPERF, Kano model,
C/M/2263. Organizational behaviour of Virgin Group
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the organizational behaviour of Virgin Group analysing their structure, the leadership of Richard Branson, HR approaches to employee motivation, team work dynamics, organisational culture, etc.
KEYWORDS: Organizational behaviour, Virgin Group, Richard Branson,
C/E/761. An examination of Virgin Holidays economic data
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the holiday firm Virgin Holidays and aims to assess the economic information relating to it. The background to the organisation is presented and the paper then looks at demand and supply economics. The key shift variables are assessed, namely substitute goods, complement goods, quality of goods, income, taste, and fashion. The short term, medium term, and long term economic problems that face the organisation are assessed, and the paper then presents a business strategy to present solutions for each problem.
KEYWORDS: Holiday firm, Virgin Holidays, economic analysis, demand economics, supply economics, key shift variables, substitute goods, complement goods, quality of goods, income, taste, fashion,
S/M/648. An examination of change management at Virgin Media
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper examines change management in reference to Virgin media. The paper evaluates Prosci’s Change Management Methodology and Kubler-Ross Model. The paper assesses the relevance of models of strategic change, as well as examining the value of using strategic intervention techniques at Virgin. The paper also examines the following aspects, the resource implications of the organizations that do not respond to strategic change, the factors that are driving the need for strategic change in the chosen organization, and the need for strategic change in the chosen organization. The paper develops a model for change at Virgin Media, and follows this with an examination of the appropriate measures to monitor progress.
KEYWORDS: Change management, Virgin media, Prosci’s Change Management Methodology, Kubler-Ross Model, strategic change!,
C/M/2219. Change management during merger of NTL Telewest and Virgin Mobile
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the change accompanying the merger of NTL Telewest and Virgin Mobile identifying the external and internal drivers of the change, outlining the key management objectives and the ways to achieve them, suggesting additional techniques that could be used to aid the integration of the two brands, and evaluating the effectiveness of change implementation. The shortcomings of change management are highlighted.
KEYWORDS: Change management, merger, NTL Telewest, Virgin Mobile,
C/M/2217. Application of marketing concepts by Virgin Media
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the importance of customer focus (CF) in marketing using a case study of Virgin Media. The concept of CF is defined discussing its evolution and analysing CF application by Virgin Media along with the application of other marketing concepts, i.e. niche marketing, mass marketing, relationship marketing, services marketing, integrated marketing communications, etc.
KEYWORDS: marketing concepts, Virgin Media, customer focus, niche marketing, mass marketing, relationship marketing,
C/M/2158. Managing the rebranding of NTL Telewest
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper examines change management in relation to Virgin Media and the rebranding of NTL Telewest. The paper begins by providing information on the process of the NTL Telewest change, and follows this with a discussion regarding internal and external drivers for change. The key management objectives are assessed, and the paper analyses the way in which the managers planned to achieve these objectives. The paper then assesses the success of the change and rebranding, and examines the further changes that were required.
KEYWORDS: Change management, Virgin Media, rebranding, NTL Telewest!,
C/M/2151. Analysis of Virgin's organisational culture and evaluation of Branson's leadership style
- WORDS:
- 3850
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the organisational culture at Virgin, and aims to identify Richard Branson’s leadership style. Virgins organisational culture is discussed in reference to topics like subordination, conservatism, and antipathy. The paper examines the HR model that is used at Virgin in relation to recruitment and leadership. Richard Branson’s leadership style is then assessed through examination of topics like motivation, organisational structure, and establishing direction. Branson’s approach to people management is examined, and the paper concludes with recommendations for Virgin.
KEYWORDS: Virgin, Richard Branson, leadership, organisational culture, subordination, conservatism, antipathy, HR model, motivation, organisational structure, people management,
C/M/2150. Management vs. leadership: case studies The Virgin Group and The Body Shop
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper compares and contrasts management and leadership and examines the different theories relating to both. Some theories identified are the contingency, behavioural, transactional, and chaos theories. The paper looks at Sir Richard Branson and Dame Anita Roddick, founders of the Virgin Group and The Body Shop respectively. Their leadership styles are examined, and the paper then summarises the points made.
KEYWORDS: Contingency Theories, Behavioural Theories, Transactional Theories, Chaos theory, management, leadership, Sir Richard Branson, Dame Anita Roddick, Virgin Group, The Body Shop,
C/M/2148. Organisational structure, communication and leadership style at Virgin Group
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Virgin Group, and aims to identify their organisational structure, leadership style and their approach to organisational communication. The paper examines how these aspects affect the organisation, and the paper uses a range of literature to examine the subject further.
KEYWORDS: Virgin Group, organisational structure, leadership style, organisational communication,
C/M/2120. Marketing Mix of Virgin Atlantic
- WORDS:
- 950
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper examines the marketing strategies of the UK-based airline Virgin Atlantic conducting their marketing mix (7P) analysis and providing information on the airline’s products, prices, places, promotion, processes, people and physical evidence.
KEYWORDS: Marketing Mix, Virgin Atlantic,
C/M/2105. Organisational structure and leadership of Virgin Group
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the organisational structure (OS) of Virgin Group reviewing theoretical underpinnings of OS, characterising the leadership style of Sir Branson, discussing the effectiveness of his approach to organisational communication, and evaluating the present image of the company.
KEYWORDS: Organisational structure, leadership, Virgin Group, Sir Branson,
C/E/723. The economic issues facing Virgin Atlantic
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Virgin Atlantic and aims to provide solutions to the economic problems they have. The paper begins by identifying the background to the organization looking at demand, supply, production, price, costs, elasticity, and profits. The paper then evaluates the three economic problems that face Virgin Atlantic, and then comes up with a business strategy to overcome the issues.
KEYWORDS: Virgin Atlantic, economic problems!,
C/B/3676. PESTEL analysis of Virgin Atlantic Airline
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper presents an overview of Virgin Atlantic Airline using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting Virgin Atlantic Airline.
KEYWORDS: PEST, PESTEL, PESTLE, Virgin Atlantic Airline,
C/OM/328. Conglomerate supply chain management: theory and case of Virgin
- WORDS:
- 4950
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the concept of supply chain management (SCM) addressing the issues of SCM in a global context, highlighting the importance of organisational alignment with the supply chain processes, and examining the role of cooperation and information technology in SCM. A case study of SCM in Virgin Group is conducted outlining the features of a global conglomerate, examining the areas of supply chain integration and effectiveness of SCM.
KEYWORDS: Conglomerate SCM, supply chain management, Virgin,
C/B/3633. Environmental analysis of Virgin Atlantic airline
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the internal and external business environment of the Virgin Atlantic airline describing the background of the company, their management and operational structure and financial performance over 1989-2009. PESTEL analysis of Virgin Atlantic is conducted, conclusions are made about the impacts of the environmental factors on the airline’s performance.
KEYWORDS: Virgin Atlantic airline, PESTEL,
C/B/3629. Integration of sustainability into company strategy: changing nature of marketing
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the role of sustainability in business investigating its pressures and impacts on marketing activities of businesses. Changes in the nature of contemporary marketing and the concept of green marketing are discussed using the examples of Marks and Spenser (M&S), Virgin Atlantic and Tesco.
KEYWORDS: Sustainability, green marketing, sustainable development, Marks and Spenser, M&S, Virgin Atlantic, Tesco,
C/M/1932. Organisational change at Virgin Group
- WORDS:
- 4150
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper discusses organisational change at the Virgin Group, and aims to examine the way in which staff are getting used to the changes. The paper discusses the organisations contingency approach, organisational structure, team work, HR team, employee training, and management. Resistance to change is assessed, and the paper examines the ways in which the Virgin group can adapt.
KEYWORDS: Organisational change, Virgin group, change, contingency approach, organisational structure, team work, HR, employee training!,
C/B/3224. Porter's 5 Forces analysis of Virgin Group
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper analyses Virgin Group, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Virgin Group.
KEYWORDS: Porter, 5 forces, five forces, Virgin Group,
C/B/3223. PESTEL and Porter's 5 Forces analyses of Virgin Group
- WORDS:
- 1900
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper critically analyses Virgin Group, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Virgin Group. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of Virgin Group.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Virgin Group,
C/B/3222. Value chain analysis of Virgin Group
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Virgin Group, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Virgin Group,
C/B/3221. SWOT and Value Chain Analyses of Virgin Group
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper provides an overview of Virgin Group, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of Virgin Group is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Virgin Group,
C/B/3220. SWOT analysis of Virgin Group
- WORDS:
- 700
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper evaluates Virgin Group, using a detailed SWOT analysis. This analysis is conducted to audit Virgin Group and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Virgin Group.
KEYWORDS: SWOT, TOWS, Virgin Group,
C/B/3219. PESTEL and SWOT analyses of Virgin Group
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper provides PESTEL and SWOT analyses of Virgin Group. Firstly the paper gives an overview of Virgin Group. Secondly the PESTEL analysis of Virgin Group is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting Virgin Group. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of Virgin Group.
KEYWORDS: PESTEL, PEST, SWOT, TOWS, Virgin Group,
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